Revenue And Profits

How much is churn costing you?

How much is churn costing you?

Monitoring and improving customer retention for subscription-based businesses such as electricity, natural gas, cable, telecom and SaaS is critical to growing your company.

Your bottom line depends on the regular revenue you receive from each of your customers. When you lose a customer, you lose that revenue.

You’re forced to replace all the customers you lost last month before you can start growing your customer base. In addition, it can cost anywhere from five to 15 times more to acquire a new customer than to keep an existing one. Continue reading →

Posted by Phil Drake in Revenue And Profits, 0 comments