Channel Expansion
Many companies rely on only one, two or maybe three marketing channels to deliver their brand messaging.
That’s not enough to effectively cut through the clutter of today’s over-crowded environment and make a connection with your prospective customers.
The challenge marketers face.
With cable, Internet, social media, print, radio, billboards and more, the average American adult is bombarded with over 117,000 advertising messages per week.
Studies have shown it takes as many as 20 to 100 touch points to make a sale. This is because your prospect typically has to be exposed to your message a high number of times before they even notice you.
We have developed an effective strategy to get you noticed far sooner, cutting the number of touches needed to close a sale down to five to 12.
However, reaching even this reduced number of required touches is more difficult when only a couple of channels are being used.
The math of multiple channels.
An interesting thing happens when your prospect sees your brand message across several channels. The human mind assigns a greater significance to your message when they continue to see it again and again in additional channels.
Instead of delivering a straight-line value of 1+1+1+1+1+1 = 6, you get an enhanced impact of 1+1+1+1+1+1 = 8 or 9 or 10 or more!
This cumulative effect can reduce the number of overall touches required to turn a prospect into a customer—cutting your cost of acquisition and ultimately boosting your bottom line.
If you’re having trouble growing your customer base, you may not be using enough marketing channels to spread your brand messaging.
We know how to recognize the symptoms, identify the underlying issues and help you expand your marketing mix to more effectively target your prospects to cut through the clutter and get the repetition needed to close more sales.
Send an email to info@turnaroundtwins.com or give us a call at 214.414.9014 to set up a free, no-obligation, one-hour call to discuss what’s going on and how we may be able to help you change the trajectory of your company.