Your brand messaging is one of the most valuable assets your company owns. It can mean the difference between rapid, sustainable growth and barely getting by—or worse.
Unfortunately too many companies waste this precious opportunity by focusing their messaging on how great their products and services are instead of addressing what their customers want.
Using a generic message that highlights the features of your product no longer works in today’s crowded, hyper-competitive environment.
What do you say?
You must know and understand your best customers if you want to grow your customer base and revenue effectively.
Only once you comprehend the problems your prospects are facing can you create a message that will capture their attention and directly address their wants and needs in an emotional and personal way.
People buy based on emotion, then justify their purchase logically.
This is just as true for B2B as it is for B2C.
What you say is far more important than where you say it.
There is no shortage of people pushing a specific marketing channel as the key to success. These can include digital, pay-per-click, LinkedIn, Facebook, Twitter, print or trade shows.
While all of these channels can be highly effective under the right circumstances, running the wrong message on any of them is simply wasting your marketing budget.
It’s a process.
Today, effective marketing is more of a one-on-one conversation than shouting to a crowd.
Reinforcing the right message across multiple channels further enhances its effectiveness.
If you’re having trouble growing your customer base, you may be relying on the wrong brand messaging.
We know how to recognize the symptoms, identify the underlying issues and create a powerful brand message that will speak directly to your prospects to help create rapid, sustainable growth going forward.
Send an email to info@turnaroundtwins.com or give us a call at 214.414.9014 to set up a free, no-obligation, one-hour call to discuss what’s going on and how we may be able to help you change the trajectory of your company.