A goal without a plan is just a wish.
Antoine de Saint-Exupéry
Have you set goals for growth in 2024?
Have you determined what specific steps you’re going to take to reach your new goals?
Spending a little extra time in the goal-setting phase will greatly enhance your chances for success.
There are a lot articles that discuss S.M.A.R.T. goals, but most emphasize how to set them without mentioning the importance of putting a solid plan of action in place to achieve success. Continue reading →
It’s hard to read the label from inside the jar.
Unknown
One of the biggest mistakes a business can make when crafting their branding and marketing messaging is to focus on the things they think are best about their product—the features they are most proud of.
The truth is that your customer only cares about your company or your products if you can solve a very specific problem for them. Continue reading →
The best time to plant a tree was twenty years ago. The second best time is now.
Chinese Proverb
Problems occur in any business. Far too often, we aren’t even fully aware of what the problem might be.
We simply feel like things should be working better.
Rarely do these issues resolve themselves. If nothing changes, these headaches persist and may even get worse. Continue reading →