Marketing Insights

If you read our previous article, Is your brand killing your sales growth?, you may have noticed that we referred to people wanting what you sell instead of needing what you sell.

This was done on purpose because people may, or may not buy what they need. However, they will usually find a way to buy what they really want.

Even if they buy something they need, they will buy it from the vendor they want.

If you want your website and advertising to be successful, you must make prospects want what you sell. Continue reading →

If your brand isn’t appealing, getting new customers becomes much more difficult.

There’s a straight-forward way to strengthen your brand so it becomes sales magnet.

What is a brand?

Gather 30 people in a room and ask them, “What is a brand?” You will likely get at least 30 different answers. Continue reading →