A goal without a plan is just a wish.
Antoine de Saint-Exupéry
Have you set goals for growth in 2024?
Have you determined what specific steps you’re going to take to reach your new goals?
Spending a little extra time in the goal-setting phase will greatly enhance your chances for success.
There are a lot articles that discuss S.M.A.R.T. goals, but most emphasize how to set them without mentioning the importance of putting a solid plan of action in place to achieve success. Continue reading →
It’s hard to read the label from inside the jar.
Unknown
One of the biggest mistakes a business can make when crafting their branding and marketing messaging is to focus on the things they think are best about their product—the features they are most proud of.
The truth is that your customer only cares about your company or your products if you can solve a very specific problem for them. Continue reading →
Monitoring and improving customer retention for subscription-based businesses such as electricity, natural gas, cable, telecom and SaaS is critical to growing your company.
Your bottom line depends on the regular revenue you receive from each of your customers. When you lose a customer, you lose that revenue.
You’re forced to replace all the customers you lost last month before you can start growing your customer base. In addition, it can cost anywhere from five to 15 times more to acquire a new customer than to keep an existing one. Continue reading →
The best time to plant a tree was twenty years ago. The second best time is now.
Chinese Proverb
Problems occur in any business. Far too often, we aren’t even fully aware of what the problem might be.
We simply feel like things should be working better.
Rarely do these issues resolve themselves. If nothing changes, these headaches persist and may even get worse. Continue reading →
If you read our previous article, Is your brand killing your sales growth?, you may have noticed that we referred to people wanting what you sell instead of needing what you sell.
This was done on purpose because people may, or may not buy what they need. However, they will usually find a way to buy what they really want.
Even if they buy something they need, they will buy it from the vendor they want.
If you want your website and advertising to be successful, you must make prospects want what you sell. Continue reading →
If your brand isn’t appealing, getting new customers becomes much more difficult.
There’s a straight-forward way to strengthen your brand so it becomes sales magnet.
Gather 30 people in a room and ask them, “What is a brand?” You will likely get at least 30 different answers. Continue reading →